Your SEO strategy

I won’t say you can’t сreate content based on whatever topic comes to mind, but that’s a gamble-and-a-half. It just isn’t a solid business approach for managing your website and other business profiles. All of your content ideally should be backed by research (especially SEO-related research), and it’s more difficult to do this without using special online tools that give you access to different kinds of data.

One of these tools is Google Trends, which can reveal what people around the world are interested in. So, without further ado, let’s dive into what Google Trends is and how to use it for SEO and content creation.

What is Google Trends?

Google Trends is a free tool that shows which topics are trending on people’s minds around the globe at a given time. This tool presents how popular a certain search query is, it’s relative search volume with its dynamics and from which locations it generates the highest interest.

Google Trends spots all kinds of events, ranging from big to small, global to local, and everything in between. It knows that every four years the entire world rushes to discuss the Olympics for about two weeks. It also knows that the “climate strike” term Greta Thunberg used in her ardent speech at the UN was on everybody’s lips for an entire week after the summit.

Google Trends has two primary tabs, Explore (mainly for keyword research) and Trending Searches (can also be useful for finding trending topics). There is an additional tab, Year in Search, which is a brief overview of the popular searches of the last year.

Google Trends’ Explore tool for new keyword opportunities

The Explore section is arguably the most useful tool for keyword research with Google Trends. It’s accessible via the left sidebar, holding information on all search queries whose search volume is higher than zero. You’ll definitely find some keyword ideas here.

Finding queries similar to the seed keyword

To get started, enter the seed keyword into the search box at the top of the Google Trends interface and find the Related topics and Related queries tabs at the very bottom of the Explore section.