Page title and description tags

The title tag and meta description are basic but core elements of SEO. And because Google tends to use meta tag content to generate snippets, they can have a direct impact on a searcher’s decision to click through to your website.

But if you think that you can simply write anything you want in your pages’ metadata and search engines will display it word for word in the SERPs, you’ve got another thing coming. Search engines can pull any text from your web pages because they might think it’s more relevant and display that text in the snippet instead. However, there are certain rules that will help you make the most of your tags when it comes to promoting your website.

Similar to a business card, title tags and meta descriptions store data on the content of your pages, and when the time’s right, share that information with both search engines and people. And if you want to please both of them, you simply can’t ignore title and description tags. Let’s take a look at why metadata is important in SEO and how to use it correctly.

Title tags can impact page rankings

What is a title tag?

The title tag is an HTML element that summarizes the main idea of a web page and is displayed in the SERPs as well as in browser tabs. It is often referred to as the meta title, title tag, or SEO title. It is wrapped into the

HTML title tag example

Why the title tag is important for SEO

The title tag lets search engine robots know what your page is about and helps them understand how relevant it is to the user’s search query. So, a title tag is an important on-page element and you should optimize it for your focus keyword. It can help you improve your rankings for the keyword you use in your title (and for the cluster around the keyword as well).

Moreover, as Google states, “​​one of the primary ways people determine which search results might be relevant to their query is by reviewing the titles of listed web pages.” So searchers can see the HTML title tag right in the SERP as the title of the snippet.

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