All content creators will do whatever it takes to write articles that attract people and captivate their undivided attention. I’m talking about posts with hundreds of likes, comments, shares… Actually, scratch that, I mean with thousands and thousands of them. That’s what viral content looks like.
If you think that you have to be Will Smith or Kylie Jenner to create viral content or to teach your cat to make pancakes – I’d actually pay good money to see that – let me stop you there. There are other way more simple hacks that I want to share with you in this article.
So, get ready to find out what kind of people are hitting that share button, what content they choose to share and why they actually do this. Spoiler alert: the article’s length or number of images isn’t as important as the emotions people feel when reading it.
Who shares content
The answer’s pretty obvious: people, who else
According to a 2019 study from Emarsys, 42% of the global population use social media. An NYT study went a step further to research and analyze the profiles of content sharers. Here’s what they found out.
If we could divide all people who share content into groups, there’d be 6 of them – altruists, careerists, hipsters, boomerangs, connectors and selectives. Each profile persona has different reasons for sharing content, and different channels to do it.