How videos impact your SEO?

Over the past decade, video content has grown to become an essential part of the modern-day digital society. A vast majority of businesses have changed their marketing strategies to incorporate videos in order to communicate with their target audience in a way that is easy to consume on the go, yet at the same time, provides flexibility, value, and relevance.

However, videos aren’t just great for engaging people and turning their attention toward your company’s offering and profile — they can also improve your SEO and, ultimately, website rankings.

The big question is: how exactly do videos help boost your SEO efforts?

In this post, we’ll look at everything you need to know about the role video content plays in improving your SERP rankings. But before we get to that, let’s first understand why videos are so in demand.

Why are videos popular

Videos are short and sweet

One of the main reasons why videos became the go-to form of content is because they work very well at delivering large amounts of information in a short concise manner. We all know that a picture is worth a thousand words, and if you follow that logic, we can communicate 1.8 million words in a minute-long video — that’s around 3 600 pages of text!