Most of us read a blog post or two every now and then — in fact, you’re reading one right now.
And the reason is simple: blogs are a powerful marketing tool. They drive traffic, boost social media popularity, increase user trust, enhance search visibility — as long as high-quality expert content is produced, that is.
But creating an SEO-friendly blog is a far more complex and challenging process than it may appear at first glance.
So if you’re planning to start a blog or need to bring an old one back to life — this post will break down how to optimize blog posts both for people and search engines.
Creating content readers will love
With the growing popularity of podcasts and videos, many people take it as a given that content that blogs present has practically faded away.
But as a matter of fact, blogging is well alive and kicking. Let’s look at some sobering yet reassuring stats to get a grasp of how vital blogs still are to the success of online businesses: