Blog posting blew up on the internet a couple of decades ago. Ever since then, we’ve seen thousands of bloggers writing content on their websites, sharing ideas, and building a hyperactive content engine for their readers.
Fast forward to 2022, and blogging is still going strong. Guest posting and blogging, in general, have stood the test of time because readers appreciate good, thought-provoking articles. Businesses are eager to collaborate with bloggers because industry-relevant publications bring the much-desired SEO boost and increase brand awareness
In fact, many businesses rely on guest blogging as the main backlinking strategy. According to ReferralRock, 60% of blogs write 1-5 guest posts each month.
This leads to fierce competition—today, finding high-quality websites for guest posting isn’t a piece of cake. But it’s not impossible.
In this article, I’ll go over the ways you can find the right prospects and get published. By the end of the guide, you’ll know the steps to improve brand recognition and consolidate your position as an authority in your niche with the help of guest blogging.
But before that, make sure to read our separate guide on guest posting to determine whether this activity is the way to go for your business.