In spite of some controversy around the impact of backlinks in the post-Penguin world, most experts agree that quality backlinks do make a difference. If you believe in the power of backlinks, you should be spending plenty of time analyzing your own backlink profile and those of your competitors.
In this blog post, we’ll take a look at referring domain metrics that can help you analyze backlink profiles in a more efficient way. But before we get to some practical tips, let’s quickly define what a referring domain is and why this metric matters.
What is a referring domain
A referring domain—which is also sometimes called a linking domain—is a website that links out to another website whose backlink profile you analyze. Every referring domain can have one or multiple links to a website.
So, if every domain in your backlink profile links out to you just once, the number of your acquired referring domains and backlinks will be equal. However, those occasions are really rare as, normally, when you build a lasting partnership with a business, you’ll get backlinks from their website on multiple occasions