Links and their value for SEO

In a multifaceted universe of links, there are several technical nuances that are invisible to the user but make a huge difference in how the link is perceived by search engines. Those nuances are link attribute values placed in the page code inside the link tag . By default, links are followed by search crawlers and pass the link juice to the pages they refer to, but when the nofollow attribute value is specified, this default behavior doesn’t apply.

So, what does it mean to nofollow a link and when should you do so? In this post, we’ll explain the SEO value followed and nofollowed links bring, what other link attribute values are out there, and how to build a safe backlink profile with regard to link tag specifications.

What is a dofollow link?

What might be called a dofollow link, or followed link, is, in fact, just a regular link. It’s being called so in the context of the nofollow value only, to emphasize that the link is not subject to any specific SEO instructions and should live up to regular expectations, i.e. pass link juice and authority to the referred sources.